SOANERA was born from a passion for beauty, creativity, and the belief that luxury should be accessible to everyone.

Founded by Jordan Soane, SOANERA is more than just a beauty brand, it’s a reflection of a lifelong love for makeup, artistry, and self-expression. With a background as a makeup artist, Jordan has always believed that the right products can transform not only the way you look, but the way you feel.

After years of experimenting with products, creating looks, and understanding what beauty lovers truly want, Jordan created SOANERA with one vision: to bring high-quality, statement beauty products that feel luxurious, empowering, and made for everyone.

Every detail of SOANERA has been thoughtfully considered. From the packaging and aesthetics to the products themselves, because beauty should feel like an experience, not just a routine.

As the founder, Jordan personally oversees the direction of SOANERA, ensuring every product reflects the brand’s signature identity: bold, confident, and unapologetically you.

Welcome to SOANERA.
Your beauty, our bloodline.